Q4 2020 Performance of Top Wellness Apps on iOS in the UK

As the year 2020 drew to a close, the wellness app industry on iOS in the United Kingdom saw significant user engagement. Sensor Tower provides insights into the performance of the top wellness apps in terms of downloads, revenue, and active users.

Calm, a leading app in the wellness category, showed a revenue trend peaking at $172K in the week of October 19 and then declining to $117K by the end of December. Downloads surged to 25K in mid-October before dipping to 12K in early December, and then rebounded to 22K after the holidays. Weekly active users saw a high of 210K in October, with a slight dip to 198K by the year's end.

Headspace: Sleep & Meditation experienced a revenue high of $121K in late November, with a decrease to $98K in the final week of December. The app's downloads reached 15K in early November before falling to 8K in early December, but rebounded to 13K by year-end. Active users peaked at 194K in late November and then declined to 188K by the last week of December.

The performance of Sleep Cycle - Sleep Tracker showed a revenue increase from $25K in late September to $32K in the week of December 21, followed by a drop to $23K at the close of the year. Downloads followed a similar pattern, peaking at 10K at the end of November and then declining to 7K in mid-December, before climbing back to 10K. Weekly active users reached a high of 121K in late November, with a drop to 109K by the end of the quarter.

Breethe: Sleep & Meditation saw its revenue fluctuate, with a peak at $23K in the week of December 21, after which it fell to $13K. The app's downloads had an uptick to 3.9K in late November, followed by a decrease to 2.1K in late December, with active users reaching a high of 6.6K in early November before decreasing to around 5K towards the end of December.

Lastly, Moshi Kids: Sleep, Relax, Play, despite being the only UK-based publisher among the top apps, showed a revenue peak at $12K in early October, decreasing to $5K by the year's end. Downloads hit 2.4K in early October and saw a decline to 1.1K in late November, but recovered to 2K in the final week of December. The app's active users showed a slight decline from 12K at the start of the quarter to 10K at its close.

For more detailed insights and data, readers are encouraged to visit Sensor Tower.